if you googled baloney two hours after the debate, you would get oscar meyer and then newt gingrich. romney has the same opportunity, when it comes to obama's populous messages, i'm one of the common guys and you're out of touch. romney has an opportunity to say you have made $2 million in one year, you spent more money in your time in the white house than the royal family. how are you one of the common map you say you're a part of? i think preparation is important, knowing the material is important. but then being comfortable enough in your own skin and comfortable with the topic that you can come up with a pious baloney moment. those aren't planned, they aren't scripted, it just happens when it happens. >> but, professor schroeder, we've heard reports that the romney campaign has been preparing some so-called zingers that mitt romney's practiced and can use. i don't know why they would leak that kind of information, because it's like setting you up to fail if it doesn't work out. but how important are little lines like that, do you think? in the history of debates? >> i think they